Next Steps in Healthcare: Patient Engagement

In the article TEDMED innovation panel: We’re on the verge of a patient engagement explosion, Stephanie Baum explores what’s driving innovation today and the obstacles hindering patient enggement.

“The biggest challenge of innovation in healthcare is not so much in coming up with great ideas. It’s coming up with ideas that can fit into the systems for how providers are reimbursed and demonstrating they can improve patient outcomes.

On the other hand, innovation can be as simple and cost effective as providing small, achievable diet goals to improve a patient’s health that mimic gamification. It can also be providing mobile phones to pregnant women as part of a Medicaid program to ensure they can be reached for follow up care. Those were some of the critical points raised in a thoughtful TEDMED discussion Achieving more medical innovation more affordably.


The panel discussion moderated by John Nosta, an executive vice president, and senior strategist at Ogilvy CommonHealth Worldwide, lobbed questions at experts and took some from Twitter and Facebook in a discussion that talked about what’s driving innovation, what’s hindering it and how to make patient engagement a bigger priority.

One of the first questions brought up was on patient engagement. How important is engaging the patient to be a more active player in their care?” …

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