Harvard Business Review, author R “Ray” Wang examines the nine common traits among Engagement Systems in his article Moving from Transaction to Engagement.

“Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging. Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to enterprise class uses — call it the consumerization of IT in the enterprise. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It’s part of a shift from transactional systems to engagement systems.”

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Dion Hinchcliffe of Dachis group details the transition from systems of record to systems of engagement in his article Moving Beyond Systems of Record to Systems of Engagement.

“When we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement.”

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